Shalmali launches merchandise line on Independence Day

Mumbai, Aug 15 : Singer, songwriter and composer Shalmali has given hits like Pareshaan (Ishaqzaade), Daru Desi (Cocktail), Balam Pichkari (Yeh Jawaani Hai Deewani) in Bollywood.

This year on Independence Day, Shalmali celebrated by launching her merchandise line revolving around the concept of diversity and acceptance.

Talking about the merchandise launch, Shalmali said: "Ive always wanted to take my music beyond the notes and words into tangible goods.As such Ive wanted to tie in my musical personality with my merchandise.

"Elaborating, she added, "The first piece Im releasing on August 15 is a T-shirt that celebrates and upholds diversity.Were so heavily surrounded and influenced by trends that were either trying to set one or be part of one, little realising that were all unique and dont need to sound like, look like or do things like someone else.

"Shalmali, 31, is a multilingual artist, who has sing in Marathi, Bengali, Tamil, Telugu, English, and Hindi."Ive felt like I was stuck in a rut until I released my English album, following my heart and passion and diversifying.

The feeling of completion and euphoria I felt after was unparalleled.I want more people to feel that feeling.I hope for the IBackDiversity T-shirt to be a reminder and encourager for people to be themselves.