Prasar Bharati is moving toward direct-to-mobile radio broadcasting

Mumbai, November 17, 2017 : .

Prasar Bharatis CEO Shashi Shekhar Vempati stated Wednesday that the company had entered into an agreement with IIT-Kanpur to test the feasibility of direct-to-mobile radio broadcasting.

He also said that smartphones will soon be able receive broadcast content if the pilot project is successfulSpeaking at the 10th CII Big Picture Summit, which is being livestreamed online, Vempati said in his keynote address, "In the event of a high-viewership event such as the IPL, there is no reason why millions of users need to receive that content on a unicast mode through the Internet.Vempati, speaking at the 10th CII Big Picture Summit which is being streamed live online, stated that "In the case of a high viewership event like the IPL there is no reason why million of users should need to receive the content in unicast mode over the Internet.

" If this works, all of that content can be delivered directly on broadcast frequencies to the people on their smartphones or smart TVs.".All of the content could be sent directly to their smart TVs or smartphones on broadcast frequencies if this is possible.The CEO pointed out that digitisation was one of the key changes that had taken place over the last three or four years since he had joined the public broadcaster.

He pointed out that digitization was among the major changes in the past three to four years that have passed since his arrival at the public broadcaster "Practically every Doordarshan channel and All India Radio station now has a digital presence spanning multiple platforms, be it YouTube for livestreaming or on social media to engage with the audience," he said, and added that the Prasar Bharati app, which has 200-plus radio streams, was one of a kind in the world, for, irrespective of where one was in the world, one could listen to ones hometown radio station.He stated that practically every Doordarshan channel or All India Radio station has a digital presence on multiple platforms.

This includes YouTube, social media, livestreaming, and even Facebook.Prasar Bharati, with 200+ radio streams, is unique in the world because one can listen to their local radio station no matter where they are located.

CII organises the Big Picture Summit every year to discuss opportunities and address challenges.Every year, the Big Picture Summit is organized by CII to address opportunities and challenges.

This years theme is: Scaling New Heights of Content, Creativity and Innovation.The theme for this year is "Scaling new heights of content, creativity and innovation".

The summits primary objective is to discuss global trends and opportunities, macroeconomic turbulences leading to a softening of revenues, understanding domestic consumer preferences, and the growing focus on local opportunities for a global audience.Summits main objective is to talk about global trends and potential, macroeconomic turmoils that lead to a softening revenue, domestic consumer preferences and the increasing focus on local possibilities for a worldwide audience.mani/srb/k #Prasar #Bharati #radio #Mumbai.