Musk’s X, BetMGM join hands to offer sports betting on the platform

San Francisco, Feb 10 : Elon Musks X has now entered into the sports gambling arena as it partnered with a sports betting operator, BetMGM.

BetMGM on Friday officially announced a strategic partnership with X to become the social media platforms exclusive Live Odds Sports Betting partner.The company will display betting odds to users in the US.

As part of the agreement, X will integrate BetMGMs odds information and branding, linking each game to BetMGMs website and app to enable users to place wagers.

"Sports never sleep on X and now with our strategic partnership with BetMGM, fans are practically in the front row.Were bringing sports fans on X even closer to the action so they can cheer, and now bet, on their favourite teams," X CEO Linda Yaccarino said in a statement.

X users in the US will be able to check BetMGMs most recent betting odds on NFL football, with major professional and college sports likely to follow "in the coming weeks.

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"Being directly accessible within that forum is an unprecedented opportunity to expand our reach to a passionate and engaged audience.We look forward to adding intel and content that enhances the platforms interaction around sports," said BetMGM CEO Adam Greenblatt.

Recently, the companys app has reached the top position in the App Store.The surge in downloads is attributed to two viral events -- American commentator and writer Tucker Carlsons announcement of an interview with Putin on X, and the circulation of explicit photos of Canadian rapper and singer Drake.

shs/dan