Superstars Srimanthudu has cemented Zee Telugus position at a grand level in its premier telecast .Reportedly the film has pooled a record TRP ratings.
Zee Telugu stood as No.1 channel for a week just because of Srimanthudu."ZeeTelugu attains leadership position in Andhra Pradesh and Telangana with the airing of Srimanthudu.
The World TV Premier of Srimanthudu has delivered a record breaking 6730 TVT in NCCS 4+, which is highest for a movie in the last decade, since Zee Telugus inception.This movie topped in all key TGs like NCCS All, Female ABC 15+ and Male ABC 15+ in urban pockets, beating all the Block Busters including Baahubali.
Srimanthudu, being a Larger than Life movie has been talked about in the past.We all know the greatness of the movie and the social impact it has created across India.
The Mahesh Babu and Shruti Haasan starrer has created ripples in the Tollywood industry.The movie premiere on Nov 8th 2015 had over 1.35 crviewers in AP&T (U) market and overall this movie reached a phenomenal 3.28cr population in AP&T (U+R).This penetration has been possible through the fantastic Movie Packaging, Smart break structure, ATL, BTL and Digital Marketing." Zee management reports.
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