Local production in India’s TWS Earbuds sector is at record 16 percent

New Delhi, Sep 2 : The proportion of manufacturing in India in Indias TWS (true wireless earbuds) was 16 percent the highest level ever recorded in the quarter ending June (Q2) according to a report has stated.

However, more companies began focusing on local manufacturing in this quarter.Gizmore and new competitor SWOTT also launched locally-made devices in the second quarter of 2022." Senior research analyst Anshika Jain.

Furthermore, Counterpoint expects to see "Make in India products coming from Truke as well as Portronics as they work on localizing their manufacturing to ensure price competitiveness, she added.Indias TWS (True Wireless earbuds) sales were a great quarter with the earbuds delivering 168 per cent (year-on-year) increase and 62 percent growth over the last quarter "The market is predicted to expand by by 47 percent in 2022, as brand new ones continue to emerge while existing ones expand their channels," said Jain.

In Q2, homegrown brands topped the top five spot in the rankings for the very first time.The brands collectively accounted for over 70% of the market and were extremely agresive in the marketing strategy they employed, introducing modern alternatives at a reasonable price as well with discounts through various sales events as per Jain.

The top spot was occupied by BoAt then followed by Noise and Boult Audio.Mivi made it onto on the top 5 list for the very first time because of its emphasis on R&D and creating higher-quality products.na.