JioCinema gets big programming thrust with multi-year NBCUniversal tie-up

Mumbai, May 29 : NBCUniversal (NBCU) and JioCinema, Viacom18s streaming service, have entered into a multi-year partnership bringing thousands of hours of NBCU films and TV series to India.

NBCUs programming will be housed in a Peacock branded hub starting next month on JioCinemas newly announced JioCinema Premium SVOD tier.

Here, viewers will have access to first-run series such as Young Rock, a heartfelt comedy starring global superstar Dwayne Johnson that tells the story of his life and the people he has met along the way; riveting action thriller The Lazarus Project; and The Lovers, a dark romantic comedy.Indian audiences can also enjoy Peacock Originals.including Bel-Air, a dramatic reimagining of the 90s comedy series that starred Will Smith; Pitch Perfect: Bumper in Berlin, a spin-off series starring Adam Devine, who reprises his character from the hit film; and The Calling, an investigative drama series from Emmy winner David E.Kelley, directed and executive produced by Oscar winner Barry Levinson, and co-composed by Oscar winner Hans Zimmer and Steve Mazzaro.Critically acclaimed and fan favourite dramas and comedies from NBCUs vast library, including Downton Abbey, Suits, The Office, Parks and Recreation and The Mindy Project, are also a part of this deal.

Theres a lot also for fans of reality television in the form of NBCUs unscripted series.Encompassed in the deal are shows like the hugely popular The Real Housewives of Beverly Hills and Vanderpump Rules.

These will be streaming in addition to Family Karma, which follows seven Indian-American friends as they navigate life, love, careers and the expectations of their traditional families; and The Gentle Art of Swedish Death Cleaning, a transformational show -- narrated by Amy Poehler -- where three Swedes (an organiser, a designer and a psychologist), known as the Death Cleaners, come to America to help people face mortality.Further contributing to JioCinemas impressive SVOD lineup at launch will be the streaming premieres of movies from the iconic Hollywood studio, which has already amassed more than $2 billion at the global box office so far in 2023.

This includes DreamWorks Animations Oscar-nominated Puss in Boots: The Last Wish, and the sci-fi horror film M3GAN, from James Wan (producer of The Conjuring, Annabelle) and Blumhouse.Joining these recent hits will be blockbuster films in the Jurassic, Bourne, Shrek, The Mummy and Pitch Perfect franchises.

Movies from the smash-hit Despicable Me/Minions and Fast franchises, including the newly released Fast X, as well as The Super Mario Bros.Movie and the highly anticipated IMAX-shot epic thriller Oppenheimer from Christopher Nolan, will also be heading to the service in the future.

This partnership, according to the media announcement, leverages JioCinemas reach and expertise to introduce Indian audiences to the Peacock brand and NBCUs portfolio.JioCinema, meanwhile, cements its position as the largest OTT service in the market, now reinforced by an unprecedented volume of best-in-class films and series from NBCU.

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