New Delhi, Aug 23 : After 36 years of being in the news industry The Indo-Asian News Service : has taken the lead once more by becoming the operator of the first daily news capsule that can be streamed through an OTT platform.The capsule launched on Tuesday ALTBalaji the subscription-based video-on demand platform that is owned entirely by Balaji Telefilms Ltd.
Making the announcement, Sandeep Bamzai, Managing Director and Editor-in Chief, IANS explained the premise behind the decision that is the only one that an Indian news outlet has yet made.
He stated: “At IANS, we believe in following the path of least resistance , which allows us to utilize our news skills effectively.We’ve decided to start news capsules for OTT in order to test the possibilities of a new platform that can provide high-quality news and information.”
It, Bamzai added, is “the new arrow in our quiver that will provide the complete digital news collection for our subscribers as well as the ever-growing universe of OTT viewers”.
The news capsules — which are 35 in each day — will cover national international affairs, politics as well as business and economics as well as science and technology, sports as well as entertainment.These are the main strengths of IANS newswire.
IANS newswire that sends out more than 600 news articles, as well as features analysis, backgrounders and analyses that cover these verticals in English as well as Hindi every day.
In addition, IANS subscribers, too will be able to get content via the IANS TV feed on the newswire’s website, www.ians.in.It will also be a video feed, which was made available on August 22 through the newswire.
For IANS the OTT venture is a new stage in the evolution of the newswire its audio-visual presence in the digital world was initially restricted to two YouTube channelsIANS TV and IANS TV, with 1.2 million (and counting!) users around the world as well as Bollywood Country which is extremely popular among fans of entertainment news.
The IANS digital footprint extends to the newswire’s exclusive subscribers-only website in English and Hindi and is which is ranked by Alexa as No.2 out of Indian news media, as well as its websites that are accessible to everyone: IANS Photo, IANS Video, IANS Live, Bollywood Country, Khabar Filmy and Cricket Fanatic.
The newswire that owes its beginnings to the newsweekly ‘India Abroad’, which founded in New York in 1986 The newswire also has a active presence on Twitter, Facebook and Instagram.
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