By N.Lothungbeni Humtsoe New Delhi, Dec 8, (IANSlife).The Koreans are well-known for their flawless skin and ageless charm.This is due to their genes and innovative range of beauty products.
Slowly but surely, their skincare and beauty products are gaining ground in the global beauty market, including India.Commonly known as K-Beauty, their beauty products are a melange of exotic natural ingredients and performance-enhancing technology.
Indians are keen to try Korean beauty products, as natural ingredients are a key part of their beauty regime.K-Beauty brands have been growing in India due to their popularity.To appeal to their home-based customers, some Indian brands have launched Korean-inspired or Korean-made skincare products.
It’s more of a preventive care for your face.The products can be used to improve the skin’s health and prevent skin problems.This will help you maintain a youthful complexion.
If you have a skin problem, the products will not be beneficial.However, you can treat it with the products.K-beauty’s skincare regimen includes a wide range of moisturising products including sheet masks, serums, and sleeping masks.Hydration is key to healthy skin.
Aayush Rajput is the Head of Limese Offline Sales and shares the reasons for India’s growth in K-Beauty.
K-pop and KDrama have become very popular: Although Korean brands have been around for a while, they only became more popular after K-dramas and Kpop were accepted in India.This has resulted in a greater demand for Korean skincare products.The sheet masks and serums contain a lot natural ingredients such as green tea and chia seeds that are good for the skin.
K-beauty products have been around for a while, even though they are still relatively new in India.A report by a research company states that the Korean beauty industry generated $13.1 billion in global sales in 2018.
Social media’s contribution to K-beauty promotion: Social media has played a huge role in India and globally in promoting K.-beauty.People in India now know how to have flawless skin thanks to the demonstrations of influencers.
The demonstrations emphasize the effectiveness and quality of the products, as well as the benefits of different ingredients.They also highlight the cute and attractive K-Beauty packaging.
These demonstrations have helped to increase awareness of K-Beauty products.Consumers are becoming more adventurous and willing to try new products, change their routines, and indulge in self-pampering with skincare.
Natural ingredients: Indian consumers are more attracted to brands that use more natural ingredients.The traditional Ayurvedic ingredients like tulsi and honey are more dominant in the Indian beauty market.
This is why the new-age and experimental customers understand the benefits of natural ingredients.They are willing to try products that have long-lasting results and high efficacy.
They are now able to fulfill their expectations with Korean skincare products.
Women have more purchasing power: Their key customers, primarily women, have a higher purchasing power due to the increase in women’s employment.There is a preference for foreign brands in beauty products, which is helping Korean companies gain access to the promising Indian market.
(N.Lothungbeni Humtsoe can be contacted at [email protected])
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