Katrina Kaif: Empowered women empower women

By Tanya BanoNew Delhi, Nov 26th (IANSlife), Indias first celebrity-owned makeup brand, Kay Beauty, is now complete after two wonderful years in partnership with Nykaa.

The brand was born out of Katrinas passion for making real products that appeal to real women and men all over the world.

Kay Beauty is a brand that truly represents an inclusive brand, curating products for everyone.It encourages beauty to be enjoyed without guilt, and bridges the gap between glamour and care.

#MakeupThatKares is a makeup line that contains specific care ingredients that nourish the skin while also delivering a long-lasting, high performance finish.The brand celebrates its second anniversary with a photo and video series that features real people.

This special series, true to brand, focuses on beauty that lies in diversity and inclusion.It features people from different walks, such as Tarun Panwar and Zoya Thomas Lobo, Anah Shah, Lasya Kahli S, Atasi Sinal, Ketaki Pilekhare, and Prarthana Jagan, along with Katrina Kaif.

Kay Beauty is nothing less than a dream come true.Today, I look back with pride on the moment it all began and to the journey that was made possible by my Kay Community.Kay Beauty stands for inclusivity.

This value shines through all of our products and campaigns.It encourages people to accept their imperfections and be open to new possibilities.

It has been an amazing two years, and we have grown each step of the journey.It will always be our goal to spread the message of ItsKayTwoBeYou -- encouraging women to celebrate their own achievements.

I am proud of all we have accomplished so far and I am excited for the future.IANSlife spoke to the Bollywood star to find out her thoughts on the brands anniversary celebrations and the future.

Q: Which part of the journey was the most challenging and rewarding? A: I find challenges to be fulfilling! Every step of my journey has been both challenging and rewarding.I have loved every moment of being an actor, and I am learning new things every day on my entrepreneurial journey.

These are exciting times! Q: Why did you decide to invest in Kay beauty? Are you satisfied with the returns? A: Kay Beauty was motivated by two things.First, beauty is something I have always wanted.

Two, I am always striving to bridge that gap between affordability for Indian women and aspiration.Nykaa is a brand I feel the same way and we had a great synergy! Kay Beautys popularity over the past two years has been a joy to me.Thank you so much for all your support and remember.its kay! Q: Is it important for women to support each other and encourage one another? A: I believe that women can do amazing things when they support, empower, and enable one another to be the best version possible.Empowered women empower others.

The more empowered women in the world, the better! Q: Do you agree that the beauty industry is driven primarily by self-worth? A: Fashion and beauty have always been about self-expression to me.The world will be better and more peaceful if everyone embraces their individuality and celebrates themselves.The definition of beauty has changed over time.

We have come a long distance from conforming to beauty standards to be beautiful to our unique selves.Its wonderful that the beauty industry promotes self-love, self-worth.

Its definitely the time! Q: What are your favourite Kay Beauty products? A: Kay Beauty Kajals are my favourite Kay Beauty products.Kay Beauty Lipsticks are my favorite Kay Beauty products.Q: Nykaa has just launched its IPO.It is a proud moment.What are your thoughts? A: Nykaa has given me the opportunity to help make my dream come true while also giving wings and support to millions of women in the country.For that, I am eternally grateful.

The IPO will give the brand more power to help make more dreams come true.I am very proud of the brands IPO.(IANSlife can also be reached at ianslife@ians.in tb #Katrina #Kaif #Empowered #empower #Delhi #Bollywood.