Dukaan joins forces with ShareChat, Moj for creators, merchants and creators

Bengaluru 9 September : SaaS platform for online stores Dukaan on Friday announced that it had joined forces with ShareChat and Moj that will allow merchants who are on its platform to work with creators who are on ShareChat and Moj to advertise their products using live and video content.

ShareChat and Moj provide an extremely scalable and effective platform to reach their intended market and expand their business using the most modern, future-ready platform.With this partnership, sellers will be able to work with millions of creators who are the perfect for their brand and increase their reach to generate an ROI that is significant," Shah added.

The companies will also acquire a new sales channel to expand their reach over SEO and Social Ads.The partnership will also offer opportunities for monetisation to the creators who are present through Moj and ShareChat making live commerce and video an ongoing revenue stream.In the spring of this year, Moj launched live and video commerce on its platform.

It has seen an impressive growth in revenues and creator monetisation.vc.