Cher announces business venture away from music industry

Los Angeles, July 23 : Singer-songwriter Cher has surprised fans this weekend with an unexpected announcement over an upcoming project that the songstress stated has been in the works for a couple of years.

The mega star, 77, took to social media earlier to announce that shes launching her own ice cream brand, with her having shared footage of a personalised gelato truck in the posts, reports Mirror.

co.uk.

The footage - which she shared on platforms like Instagram and TikTok - showed a colourful truck that had been decorated with photos of Cher holding an ice cream cone.

కొడుకు కోసం అలాంటి కథను ఎంచుకున్న నాగార్జున.. తండ్రి నమ్మకం నిజమవుతుందా?...

And the clip - which was set to the intro to her song Believe - further showed that the vehicle had been adorned with text on its side and front that simply read: "Cherlato".

As per ‘Mirro.co.uk’, Cher wrote alongside the footage earlier: "Yep, this is real.Im launching my gelato.

Watch out LA! All started 5 years ago and now its finally happening.More to come.

"

The announcement has attracted more than 60,000 likes on Instagram alone, and it has prompted reaction from some of her fans on the platform and elsewhere.

బిగ్ బాస్ 9 కోసం షాకింగ్ కండిషన్లు పెట్టిన విజయ్ దేవరకొండ... రెమ్యూనరేషన్ ఎంతంటే?...

"Omg this is the best thing ever," wrote one person.

Another responded by commenting: "I am so excited".Whilst a third person reacted recently: "Cant wait to try some!" @cher Another person said: "This is freakin cool! Well done!" Whilst someone else wrote: "Good luck and congratulations!"

An eighth person said: "Amazing news! Congrats." Not everyone was convinced that its happening though.

One person asked in response to the post: "Is this real?"

Whilst another said: "If this is real, I really cant wait to try it!"

Others instead seemingly referenced some of Chers songs, with one person responding: "Do you believe in ice cream after lunch".

Another said: "If I could churn back time."

aa/pgh