Amazon may be testing a TikTok-like feed in its application

San Francisco, Aug 18 : With the aim to boost engagement on Amazons platform, the tech giant Amazon is likely to be testing the possibility of a vertical TikTok-like video feed in its app internally.

If users tap on the diamond-shaped icon they will be able to view articles on the feed, which include the option to purchase any item that are featured in the article, according to the report.According to the report, this isnt the first time Amazon has used the same strategy as other major social networks.

It even includes Posts as an Instagram imitation feature, as an element of its tools for advertising.Its unclear if this feature will ever be made available to the Amazon app.Companies frequently test their ideas internally, even though some might not be available to the general public.With the teat that it has launched the e-commerce giant joined with other companies with the same concept which include Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, YouTube, Spotify, Netflix, etc.vc/ .