7.2 bn minutes in a week: ‘Stranger Things’ breaks Nielsen’s streaming record

Los Angeles, July 2 : The hit OTT series Stranger Things has become the most-viewed programme in a single week as per the market research and measurement company Nielsens newly released streaming Top 10 records, reports Variety.The science fiction drama was viewed for 7.

2 billion minutes between May 30 and June 5, which was Season 4 Volume 1s first full week of availability, easily landing in the No.1 position on the chart.Previously, Tiger King and Ozark were the only titles to have crossed 5 billion minutes viewed in one week, both reaching that milestone in March 2020.Variety notes that the premiere weekend of Season 4 Volume 1 also landed at No.1.Between the May 27 debut and the end of the viewing window on May 29, the series brought in 5.1 billion minutes viewed.Netflixs self-reported numbers for the premiere weekend, according to Variety, indicate that Stranger Things Season 4 Volume 1, which consists of seven episodes clocking in at roughly nine hours, was viewed for 286.8 million hours - or roughly 17.2 billion minutes.However, because Nielsen combines viewership of all available seasons, a more apt comparison would be Netflixs reporting that between May 23 and May 29, Seasons 1, 2, 3 and 4 were viewed for a combined 371.3 million hours -- or 22.3 billion minutes -- versus Nielsens 5.1 billion.Still, because Netflix measures viewing across all devices while Nielsen counts only TV viewing, a discrepancy remains.

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